K-BEAUTY TRENDS 2021

While you might love the products and routine that you’ve got, this is the time of year to have fun and look at what’s coming up. Tweaking the routine you have is a way of adapting to new skincare needs, or finding something that may work better for you.

The good news is, the Korean skincare industry advances at an incredible pace. It’s constantly innovating and creating to remain competitive and respond to customer needs. This means there’s no shortage of products to fulfill your heart’s desire, whatever your lineup looks like. Let’s look at what we’ve been seeing for 2021.

Sustainable Beauty

Worries about climate change and the sustainability of what we use everyday is at the forefront of a lot of minds. Many people are working at making changes to their eating and consumption habits in an attempt to reduce waste and preserve resources.

This has trickled into the beauty and skincare industry as well. There’s growing interest in the type of packaging brands are using, and whether it’s recyclable, is made of recycled material, or uses minimal packaging. People are concerned about the amount of packaging that comes with skincare (is it in a bottle, in a box, in a bag?), and how it can be reduced while retaining the integrity of the product inside. Some brands have been moving towards things like cleansing bars and solid shampoos in response. Others are moving away from plastic towards materials like cardboard and glass, which are easier to recycle.

Vegetarianism and veganism are on the rise, and that’s reflected in skincare as well. There are brands that are boasting completely vegan skincare lines, and many existing brands are releasing vegetarian and vegan products. Korean skincare is a great choice if you’re also concerned about animal welfare, as animal testing is banned in Korea.

Read more at https://niasha.ch/blogs/beauty-trends/k-beauty-trends-2020